Abel Rajan

Director, Marketing and Analytics
Novartis Pharmaceutical Corporation

Check out the incredible speaker line-up to see who will be joining Abel.

Download The Latest Agenda

Translating Marketing Insights into Sales Activities For Pharma Manufacturers Only

Sunday, December 4th, 2016

17:05 PANEL: Analyze Multichannel and DTC Trends And Learn How Sales Can Play an Active Role

• Pros and Cons of Marketing Mix Analysis
• What is the true business impact of sales force?
• Resource allocation best practice between Sales Force and DTC