Jerry Lynch


SVP, Sales
Allergan

Check out the incredible speaker line-up to see who will be joining Jerry.

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What Do We Mean and How Can We Harness It?

Thursday, February 9th, 2017


11:20 CASE STUDY: Primary Care is Dead, Until It’s Not

• Analyze Many large pharma companies are walking away from the primary care market, focusing on specialty medicines
• Operating model is to expensive, requires large upfront investment in sales and marketing expenses
• Payers are effectively suppressing uptake, brand growth and delaying profitability
• Consider what should be considered, understood and acted on for a successful primary brand