Mark Magnacca

President and Co-founder
Allego

Mark has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. He has also been instrumental in coaching and leading sales teams to deliver a consistent message in the marketplace by integrating iPad technology into their sales processes. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practice development and business-building strategies.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017

14:35 Using Mobile Video to Completely Transform Sales Enablement and Training

The traditional approach to sales enablement and training relies on processes and software for curriculum learning – which is compulsory and driven by classes, certifications, and periodic training programs. Unfortunately, most knowledge learned this way is forgotten. In this session, you will learn how leading pharma companies are using short, peer-generated videos in sales enablement and training to help maximize organizational performance and productivity. This session will cover:

• Why traditional sales training is broken and what it means for your training efforts
• Why video works best to help distributed sales teams communicate, collaborate and improve performance
• Highlights from a case study of Vertex, who achieved 100% certification of all reps in half the allotted time and improved the coaching relationship between managers and reps.