Reports & Studies

Updating Engagment Strategies for a Changing Healthcare Market

With the importance of each decision maker engagement increased as a result of consolidated buying power in the healthcare market, getting the right shareable assets to support new opportunities is a critical part of a successful sales and marketing dynamic. In this report, produced with elandas, you'll discover three surprising integrations that can support a stronger approach to engagement while minimizing turnaround time. Read the latest on:


-Overcoming information gaps to better enable sales
-The impact of integrated healthcare networks on strategy
-Producing custom assets to support new opportunities


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PharmaForce 2016 Attendee List

Who's already confirmed for PharmaForce 2016? Download the attendee list to see for yourself!          

2015 Attendee List


Who will you meet at PharmaForce 2015? Click on the image to the left to access the 2015 PharmaForce Attendee List

Whitepapers

2015 U.S. Trends in Aggregate Spend, Disclosure and Transparency

In this year’s survey, which includes responses from 47 manufacturers, IMS Health aims to understand the details around their aggregate spend reporting solution, how they get their data in their system, how they have adapted to specific Sunshine challenges, as well as what they are doing to prepare for the trend toward global transparency.

Health Literacy, Medication Adherence and Pharmacist Interventions - Position Paper


Pharmacist Partners’ paper explains the root causes, and illustrates how personalized Pharmacist interventions (preferably face-to-face) leave a deep and lasting impression on the patients, which naturally leads to increased adherence.

Scattered throughout the paper are comments by our Pharmacists and Advisors. Dr. John, our Chief Clinical Officer shares his insights into Cultural Competency--What it means and how it can help to enhance health and medication adherence among patients, and employees.

It is clear that mobile apps cannot accomplish improved medication adherence on their own. The Introduction to Part 2 (page 22), written by our Talent Management VP explains why, using an adult education model developed in the 1950's, which remains the industry standard to this day.

Orchestrated Customer Engagement

Orchestrated Customer Engagement (OCE) describes the next generation of sales, marketing and technology for life sciences. OCE seamlessly marshals the sequence, context, and purpose of messages to multiple influencing stakeholders, in an effort to improve engagement with customers through multiple channels.