Brian Peters

Vice President, Marketing
Medac Pharma

Brian Peters is Vice President, Marketing, for Medac Pharma, Inc, where he recently led the launch efforts for Medac Pharma’s first product. He brings 25 years of both client and agency side strategic pharmaceutical marketing experience to the PharmForce meeting. Working in a small company environment, he wears many hats and brings a unique perspective on the challenges of pharma marketing with limited resources.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Translating Marketing Insights into Sales Activities For Pharma Manufacturers Only

Sunday, December 4th, 2016

09:00 OPENING PANEL: Breaking Down Silos to Drive a Culture of Collaboration Between Marketing and Sales

It’s no secret that when it comes to the biopharma industry, no one company is the same. Not only do our products, therapeutic areas and size vary from company to company, but we also see vast variations in infrastructure. The bones of a company like Pfizer – with more than 70,000 employees – are inherently different than a smaller biotech like Biogen, which employs closer to 7,000. Yet across the board, the industry is realizing that marketing and sales need to integrate in order for our promotional strategies to thrive.

During this interactive discussion, a mix of senior-level marketing and sales experts, from both big and small pharma, will kick off PharmaForce 2016 by addressing your most pressing and basic questions, such as:

• Why do silos exist and is it “healthy to have friction between marketing and sales teams?
• What are practical approaches to driving a collaborative culture and what would you recommend for up and coming leaders?
• How can we integrate the sales team into the marketing planning process?
• How can we share project assignments to improve teamwork and cooperation between marketing and sales?
• How can field advisory boards can provide valuable insights to the brand team?

During this interactive discussion, a mix of senior-level marketing and sales experts, from both big and small pharma, will kick off PharmaForce 2016 by addressing your most pressing and basic questions, such as:

• Why do silos exist and is it “healthy to have friction between marketing and sales teams?
• What are practical approaches to driving a collaborative culture and what would you recommend for up and coming leaders?
• How can we integrate the sales team into the marketing planning process?
• How can we share project assignments to improve teamwork and cooperation between marketing and sales?
• How can field advisory boards can provide valuable insights to the brand team?

Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017

14:15 Payer Marketing vs. Brand Marketing: Is there a Difference?

• Discuss how tactics, resource allocation and message evolution can be impacted by influencers
• Develop effective strategies for positioning and selling your product
• Review integration of various customers (internal & external) into marketing plan process