Fred Trotter

These Innovation Exchange roundtable discussions are the crux of the Integration Focus Day. Sit down with 10-15 other pharma executives, share solutions to common challenges, and ask the burning questions you need an answer to. Because no other vendors attend these roundtables, you’ll be pleased by how candid the conversation are. Plus you get to choose your own adventure: pick the three topics that will pack the biggest punch for your 2015/2016 promotional strategies.

# 1 The Prescription for Modern Marketing and Sales - The New Performance Culture
Kristy Junio, Senior Director, Healthcare & Life Sciences, Oracle
Steve Ewaldz, Director, Sales, Oracle
#2 How Data and Insights Can Accelerate Customer Engagement
Judson Chase, Customer Success Director, Zephyr Health
# 3 Identifying The Analytics Priorities for Pharmaceutical Companies: Helping to Break Through Healthcare’s Increasing Complexity
Dan Wetherill, Associate Principal , ZS Associates
# 4 Getting the Best Ideas from Your Agency
Amy Hansen, SVP, Creative Director,
#5 How to Improve Script-writing Momentum
Sam Rajan, Co-Founder, CoverMyMeds
#6 Decoding Medicare Claims Data to Guide New Drug Launches
Fred Trotter, Founder and CTO, CareSet Systems
#7 Title: How insightful are your customer insights?
Dan Rizzo, Life Sciences Commercial Practice, Ernst & Young LLP
#8 Driving an Effective Promo Optimization Strategy Through Innovative Segmentation Techniques
Bob Kelly, Senior Principal, Center of Excellence Leader, Sales Force Effectiveness, IMS Health