Haibei Jiang

Commercial Insights & Analytics, Advanced Analytics
Bayer HealthCare

Deputy director for commercial analytics from Bayer. Conducted hands-on commercial ROI and Marketing Mix analysis for multiple brands. Established and executed a framework to effectively measure the relationship between digital/social media marketing efforts and direct (sales) and indirect (awareness) returns.

Check out the incredible speaker line-up to see who will be joining Haibei.

Download The Latest Agenda

Translating Marketing Insights into Sales Activities For Pharma Manufacturers Only

Sunday, December 4th, 2016

17:05 PANEL: Analyze Multichannel and DTC Trends And Learn How Sales Can Play an Active Role

• Pros and Cons of Marketing Mix Analysis
• What is the true business impact of sales force?
• Resource allocation best practice between Sales Force and DTC