Heidi Youngkin

President
Youngkin Consulting

Check out the incredible speaker line-up to see who will be joining Heidi.

Download The Latest Agenda

Translating Marketing Insights into Sales Activities For Pharma Manufacturers Only

Sunday, December 4th, 2016

17:05 PANEL: Analyze Multichannel and DTC Trends And Learn How Sales Can Play an Active Role

• Pros and Cons of Marketing Mix Analysis
• What is the true business impact of sales force?
• Resource allocation best practice between Sales Force and DTC

Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017

14:15 Understanding the Value proposition for Your Customers to Orient Sales Interactions Understanding the Value proposition for Your Customers to Orient Sales Interactions

• Amidst the shift from volume to value, traditional lines between payers, physician groups, and hospitals are being blurred
• Understand what the key components of the value proposition are for pharma
• Align your messages around the relevant aspect of value for your customer