PharmaForce 2016 (past event)
September 12 - 14, 2016
1.888.482.6012
Janardhan Vellore
Director, Commercial Analytics
Bayer HealthCare
Check out the incredible speaker line-up to see who will be joining Janardhan.
Download The Latest AgendaTranslating Marketing Insights into Sales Activities For Pharma Manufacturers Only
Sunday, December 4th, 2016
10:20 PANEL: Evolving the Commercial Model with the Changing Healthcare Landscape
We all know that the healthcare landscape is changing. Physician prescribing behavior continues to shift as more HCPs turn to hospital systems and ACOs for employment. What are the implications for your sales reps? How are we adjusting our commercial infrastructure to fit as the industry shifts away from the traditional sales force model?
Our senior-level panelists, representing both small and large biopharma, will offer a distinct perspective on the following:
• The challenges, advantages and disadvantages of partnering with contract sales organizations (CSOs) versus internal sales organizations
• Hiring experienced reps versus reps with little or no experience
• The right ratio of sales versus marketing and strategic account managers/directors
Our senior-level panelists, representing both small and large biopharma, will offer a distinct perspective on the following:
• The challenges, advantages and disadvantages of partnering with contract sales organizations (CSOs) versus internal sales organizations
• Hiring experienced reps versus reps with little or no experience
• The right ratio of sales versus marketing and strategic account managers/directors