Jennifer Muszik

Director, Commercial Excellence
Roche

Jennifer Muszik is the Director of Commercial Excellence at Roche. Prior to her current role, she was Director of Marketing Effectiveness on the US Commercial Effectiveness team for Pfizer Inc. She led specific projects and programs to advance productivity across Primary Care by improving effectiveness of customer interactions, evolving customer models and developing and scaling of evolved messaging. Jennifer joined Pfizer in 1998 and has held several other positions in Pfizer including Director of Field Force Effectiveness, Account Management, District Business Manager, Operations, and Field Sales. Jennifer has been recognized for her performance with three Summit Awards – the highest performance award, in 2000, 2011 and 2012. She has also been nominated for two Innovation Awards for projects, receiving the award in 2010.

Jennifer dedicates a great deal of time to women’s development and is honored to serve as the 2015 Healthcare Businesswomen’s Association Indiana Chapter President. She previously held both President-Elect and Director of Corporate Relations & Business Development positions for the HBA-IN Chapter. Jennifer also serves on two boards at Butler University – the Alumni Association Board of Directors and the College of Business Strategic Marketing Board. Jennifer is an Executive Advisor for the Butler University (Epsilon Beta) Chapter of Alpha Phi and served as a facilitator in the 2014 Alpha Phi Emerging Leaders Institute – a values-based leadership program for collegians across the US and Canada.

Due to Jennifer’s depth of experiences, she has been asked to speak for several local and national organizations, as well as inside her current organization. Professionally, Jennifer has spoken on Evolving the Commercial Sales Model and on The Impact of the Evolving Healthcare Market on Pharma Marketing and Sales. She also speaks on her personal passions: The Importance of Individual Development Plans and The Importance of Mentors, Sponsors and Connectors.

Jennifer holds a Bachelor of Business Administration from Butler University in Indianapolis, Indiana. Jennifer currently resides in Zionsville, Indiana with her husband, Paul, and their three children, Paulie, Noah and Sarah.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017

09:10 Fireside Chat: Evolution or Revolution? How Life Sciences Organizations are Transforming to Meet the Evolving US Healthcare Market Needs

Since the HITECH Act in 2009 and the Affordable Care Act in 2010, there has been significant consolidation of provider organizations and the introduction of many new decision-makers and key influencers. Healthcare organizations are using the wealth of new data to determine how they achieve the triple aim – providing quality health care at a lower cost with high patient satisfaction.

Jennifer surveyed leading pharmaceutical, medical technology and solutions organizations to gain specific insight into how they are changing to meet the needs of the market. In this session, she shares her findings, observations and insights into how pharma can embrace the new reality. Attendees will learn how to:
• Evolve the individual roles to meet the needs of a collaborative selling environment
• Update their competencies, KPIs and other performance measures and processes
• Utilize tools and technology to both accelerate and sustain those changes.