PharmaForce 2016 (past event)
September 12 - 14, 2016
1.888.482.6012
Jerry Lynch
SVP, Sales
Allergan
Check out the incredible speaker line-up to see who will be joining Jerry.
Download The Latest AgendaWhat Do We Mean and How Can We Harness It?
Thursday, February 9th, 2017
11:20 CASE STUDY: Primary Care is Dead, Until It’s Not
• Analyze Many large pharma companies are walking away from the primary care market, focusing on specialty medicines
• Operating model is to expensive, requires large upfront investment in sales and marketing expenses
• Payers are effectively suppressing uptake, brand growth and delaying profitability
• Consider what should be considered, understood and acted on for a successful primary brand
• Operating model is to expensive, requires large upfront investment in sales and marketing expenses
• Payers are effectively suppressing uptake, brand growth and delaying profitability
• Consider what should be considered, understood and acted on for a successful primary brand