John Colleran

Principal
Todd Strategy Group/ Former Branch Chief, Health and Human Services, The White House

Check out the incredible speaker line-up to see who will be joining John.

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Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017

17:20 Oxford-Style Debate: Adapting to Industry Changes in a Changing Political Climate

The 2016 General Election is right around the corner, and there are implications to the industry regardless of which side is victorious. Will the next POTUS repeal the Affordable Care Act? Will the rising cost of prescription drugs remain at the forefront of legislative discord? Only time will tell, but for now, we think a little healthy debate will put get us in the Election Day spirit.
• Respond and discuss hot-button issues related to prescription drug pricing
• Forecast potential regulation challenges and future FDA guidance
• Address potential changes to the Affordable Care Act regardless of who’s in office and the impact on biopharma
• Address how sales and marketing can adapt in order to effectively evolve with these changes