Kasia Hein-Peters

Vice President, Marketing
Sanofi Pasteur

Check out the incredible speaker line-up to see who will be joining Kasia.

Download The Latest Agenda

Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017

17:00 Case Study: Launching a “Glocal” Campaign in International Markets

• Discuss multicultural marketing from the point of view of a launch in the global market
• Develop a “glocal” launch campaign for the new dengue vaccine, so that the campaign is globally consistent but locally relevant in our key markets