Larry Westfall

VP Value-Based Care
PharmacistPartners

Larry is currently VP Value Based Care, at Pharmacist Partners. Prior to joining Pharmacist Partners in 2015, he was Director, Healthcare Quality Alliances for the Strategic Customer Group for the Johnson & Johnson Institutional Franchise where Larry was responsible for providing franchise-specific strategic quality planning & perspective on current health system practices and future healthcare environment strategies. During his tenure in this position, Larry was appointed and served as a Member of the NQF National Priority Partnerships’ Care Coordination Workgroup.

Prior to joining Johnson & Johnson in 2005, Larry held a variety of leadership positions with Aventis Pharmaceuticals.

Larry received his BS in Pharmacy and Doctor of Pharmacy degrees from the University of Maryland and prior to his career in the pharmaceutical industry held several senior management pharmacy positions in the hospital, home care, and long term care segments. In addition, Larry has held faculty appointments at the University of Maryland School of Pharmacy and George Washington University School of Medicine where he taught geriatric pharmacotherapy.

Check out the incredible speaker line-up to see who will be joining Larry.

Download The Latest Agenda

Translating Marketing Insights into Sales Activities For Pharma Manufacturers Only

Sunday, December 4th, 2016

16:25 FIRESIDE CHAT: Engaging the C-Suite: Understanding the Rules of Engagement and What the C-Suite is Looking For

It’s so important to adapt your sales and marketing strategies to the changing healthcare environment. During this issue-centric discussion, you’ll gain insight into the inner workings of integrated hospital networks (IHNs), Accountable Care Organizations (ACOs), Payers, and their c-suite executives. It’s time for pharma to be part of the solution here by understanding the key issues faced by the C-Suite.

The audience will:

• Learn best practices for creating, enhancing and leveraging relationships with the C-Suite
• Get educated on new roles and titles, including chief experience officer, chief transformation officer and chief nursing informatics officer
• Gain a better grasp on the “rules of engagement,” i.e. the right time, the right place and the right product