Lori Wizdo

Vice President and Principal Analyst
Forrester Research

Lori serves B2B Marketing Professionals in all industries who must power up their processes, technology, and teams to achieve new customer acquisition and revenue and retention goals. She researches and advises on the core marketing operations of customer attraction,
nurturing, conversion, and life-cycle value management. The research manifests in a holistic lead-to-revenue management (L2RM) approach that leverages the right strategy, tools, tactics, and budget to execute customer-insight-based go-to-market strategies and plans that span both digital and traditional channels. Lori also covers the marketing automation software that marketers can deploy to scale operations, manage with metrics, and maximize return on investment.

Check out the incredible speaker line-up to see who will be joining Lori.

Download The Latest Agenda

What Do We Mean and How Can We Harness It?

Thursday, February 9th, 2017

11:00 How Marketing Technology is Enabling Engagement Marketing

A myriad of marketing automation vendors are vying to claim leadership for providing the software platforms to automate the customer engagement process. These marketing automation vendors are rapidly integrating broad-reaching capabilities across a wide swath of marketing and sales automation categories to meet this need while streamlining and integrating the work of sales and marketing. But there is still work to be done. This session will help pharma marketing pros understand the various marketing technologies required optimize digital engagement with today's health care providers and consumers from capturing interest to acquiring customers to earning loyalty and retained business.