PharmaForce 2016 (past event)
September 12 - 14, 2016
1.888.482.6012
Mark Magnacca
President and Co-founder
Allego
Check out the incredible speaker line-up to see who will be joining Mark.
Download The Latest AgendaSelecting the Channel Best Suited to Customer Engagement
Wednesday, January 4th, 2017
14:35 Using Mobile Video to Completely Transform Sales Enablement and Training
The traditional approach to sales enablement and training relies on processes and software for curriculum learning – which is compulsory and driven by classes, certifications, and periodic training programs. Unfortunately, most knowledge learned this way is forgotten. In this session, you will learn how leading pharma companies are using short, peer-generated videos in sales enablement and training to help maximize organizational performance and productivity. This session will cover:
• Why traditional sales training is broken and what it means for your training efforts
• Why video works best to help distributed sales teams communicate, collaborate and improve performance
• Highlights from a case study of Vertex, who achieved 100% certification of all reps in half the allotted time and improved the coaching relationship between managers and reps.
• Why traditional sales training is broken and what it means for your training efforts
• Why video works best to help distributed sales teams communicate, collaborate and improve performance
• Highlights from a case study of Vertex, who achieved 100% certification of all reps in half the allotted time and improved the coaching relationship between managers and reps.