Mark Pizzini, Digital Strategy Lead at Pfizer

Mark Pizzini


Digital Strategy Lead
Pfizer

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

What Do We Mean and How Can We Harness It?

Thursday, February 9th, 2017


12:20 Case Study: Quitter Circle – An Innovative Patient Facing Digital Program

• Strategically leverage digital, social and mobile to increase patient reach and engagement
• Augment new ways of changing the customer's mindset to bring forth a positive outcome
• Use unbranded as a vehicle for reach and influence
• Understand the importance of a digital ecosystem rather than a particular asset