Paul Darling, Principal at ZS Associates

Paul Darling


Principal
ZS Associates

Check out the incredible speaker line-up to see who will be joining Paul.

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Selecting the Channel Best Suited to Customer Engagement

Wednesday, January 4th, 2017


08:50 Keynote: Evolution of the U.S. Pharma Commercial Model in the New Healthcare Environment

• Industry evolution is driving change across the customer landscape, perceptions of value, and local ecosystem characteristics
• To thrive, pharma companies need to customize how they deliver value in this new healthcare era
• The commercial model and HQ organization must evolve to better engage customers, deliver value, and prepare for future portfolio additions

12:15 Interactive Roundtable Discussions

#1 Evolution of the U.S. Pharma Commercial Model in the New Healthcare Environment
Paul Darling, Principal, ZS Associates

#2 Mapping the Customer Journey to Create Positive Experiences that Engage Customers
Sandra Velez, Content Marketing Lead, Merck

#3 IMS Health Topic TBD
Justin Hawver, Sr Managed Services Consultant, IMS Health
Mark Klapper, Engagement Manager, IMS Health

#4 Getting the Most Out of Content and Inbound Marketing

Kevin Watson, Multichannel Marketing Engagement Lead, UCB

#5 Critical Decisions and Activities to Build a Commercial Infrastructure: Small Biopharma Perspective

Katie MacFarlane, Chief Commercial Officer, Agile Therapeutics

#6 Unlocking the Power of Clinical Diagnostics

Jason Bhan, Co-Founder, & Chief Medical Officer, Medivo

#7 Adobe Digital Index: state of digital healthcare
Tamara Gaffney, Adobe

#8 Specialty Care Data – Analytics
Ed Stelmack, AstraZeneca