Sandra Velez

Sandra is currently the Content Strategy Leader at Merck, part of the Customer Engagement Capabilities Center of Expertise.  She leads a team that is deploying a new approach to content strategy, design, sourcing and delivery of relevant customer content via multiple channels with speed and efficiency and leading to superior customer engagement.
Prior to this role, Sandra was the Digital Marketing Strategy Leader for International Markets.  She led a team of experts that consulted with international markets at Merck as they develop and execute on their Digital Customer Engagement strategy and providing expertise in developing digital marketing strategies and roadmaps.
Sandra has also held various leadership roles within Merck in Global Commercial Support, specializing in Key Account Management and Marketing Communications, working with top markets and Regions.  Sandra joined Merck in 2007 and has worked in the U.S. Market and multiple Global roles.  She led merger integration strategy and execution for Global Customer Strategy and achieved her Master Black Belt and Change Agent Level 1 certifications.
Prior to Merck, Sandra worked for the Advanced Materials business of GE for 12 years.  She most recently worked in their GE Bayer Silicones Joint Venture as the Business Unit Leader for the Resins & Coatings Business located in Leverkusen, Germany.  Before living in Europe, Sandra held various field and HQ sales and marketing roles in the US and Latin America markets. 
Sandra has a B.S. in Chemical Engineering from the Massachusetts Institute of Technology (MIT) and an M.S. in Chemical Engineering from Worcester Polytechnic Institute (WPI).